Miss Leading Marketing

Many have claimed that Miss Hersey (or Mrs Hersey, to be correct) is the mastermind behind BCS' brilliant marketing machine, which has developed much hype, and a devoted following.  What if, she is even better at MIS-LEADING than LEADING.  The latest example is the "apparently signed" FUA which has been posted on BCS' website - http://www.bullischarterschool.com/Page/323.  One interesting note about this "signed document" is that it lacks Mr Baier's signature?!?  Apparently, the document that Mrs Hersey has signed and posted on BCS' website is significantly different from the document that was verbally, mutually agreed upon, hence will not probably not be signed by the district???  Would that be an example of MIS-LEADING marketing?  Hmm...